The Betoya industrial acceleration zone, in the commune of Amjoud (Driouch province), on Friday witnessed the official launch of construction for the largest tire manufacturing industrial complex in Africa.
The project is led by the Chinese group Shandong Yongsheng Rubber, through its local subsidiary Goldensun Tire Morocco, with an investment of approximately 6.7 billion dirhams (MAD). Spanning 52 hectares, the complex will create 1,737 direct jobs, with hundreds of additional indirect jobs during construction and operation phases.
The launch ceremony was presided over by Minister Delegate in charge of Investment, Karim Zidane, in the presence of Wali of Oriental, Mhamed Atfaoui, Governor of Driouch, Abdesslam Frindou, President of the Regional Council, Mohamed Bouarourou, as well as executives from the Chinese company and other officials.
The project enjoys a strategic location near the Nador West Med port, providing direct access to European and African markets. It will also promote technology transfer and industrial research and innovation, through dedicated R&D units. Production capacity is estimated at 18 million tires per year.
The complex will feature an integrated automobile tire production plant, compliant with international standards, as well as industrial research centers and modern logistics infrastructure for global export. Completion of construction is scheduled for early 2027.
Minister Zidane emphasized that laying the foundation stone marks a structural milestone, translating decisions into action. “This project demonstrates that when investment ecosystem actors share the same ambition, Morocco acts fast and effectively. This is territorial development in action,” he said.
According to him, this strategic industrial project aligns with national priorities for industrialization, creation of sustainable jobs, and upgrading production capabilities. It also strengthens the Kingdom’s industrial sovereignty and its integration into high-tech global value chains.
Wali Atfaoui highlighted that the Royal Initiative for the Development of Oriental, launched in 2003, enabled modern infrastructure and qualified industrial zones, consolidating the region’s strategic position. He also stressed the importance of the new Investment Charter as a lever to fully exploit opportunities offered by the Nador West Med port.
