What if you could descend a luge track at the speed of the athletes, or follow a ski jump as if you were there? The 2026 Winter Olympics in Milano-Cortina don’t just celebrate sport—they reinvent the experience, blending immersive technology, artificial intelligence, and sustainability.

Total Immersion: Speed at Your Fingertips

This year, viewers are no longer passive spectators:

• FPV drones follow athletes up close, capturing every turn and jump.

• Full luge runs will be broadcast in real time, delivering an unprecedented sense of speed.

• Shots are stabilized and safe, ensuring breathtaking coverage without interruptions.

Artificial intelligence enhances the experience:

• 260° slow-motion freezes jumps and maneuvers with stunning precision.

• Displays height, distance, airtime, and landing speed.

• Fans can explore clips in virtual reality on YouTube and other social platforms.

Enhanced Judging and Spectacle: Curling and Beyond

Technology doesn’t just serve the audience—it transforms the sports themselves:

• Curling: trajectory, speed, and stone placement are tracked, with sweeping analyzed.

• Dynamic replays: multi-camera feeds produce instant 360° views.

• Graphics and data overlays enrich understanding of technical performances.

Fan Experience 3.0: AI and Social Media

For the first time, the official website offers an AI-powered virtual assistant:

• Provides real-time, reliable information on the Games.

• Generates summaries and highlights to help fans decide what to watch or read.

The digital experience extends across TikTok, YouTube, Instagram, and more:

• Short films “On the Road to the Olympics” showcase behind-the-scenes moments.

• Cultural moments on YouTube, with coverage on Douyin and Kuaishou in Asia.

• Dedicated content creators on-site produce platform-specific content.

Ethics and Sustainability: Protecting Athletes and the Planet

AI also safeguards athletes:

• Monitoring system identifies and removes abusive messages on social media.

• Apps like Athlete365 and Get Set, Train Smarter help prevent injuries and maintain contact with loved ones via The Athlete Moment.

Environmental innovation shines with the “Essential” torch:

• Transparent design reveals the flame mechanism.

• Powered by biofuel made from food waste.

• Constructed from recycled aluminum and brass, reusable up to ten times.

Milano-Cortina 2026: A Digital Legacy

These Games mark a turning point: sport becomes a tech laboratory, where AI, drones, and social platforms redefine fan experience, judging, and athlete performance.

Beyond medals and records, the legacy of 2026 will be digital: a new standard for immersion, analysis, and storytelling in sport, inspiring future generations to rethink how we experience the Games.