The National Airports Office (ONDA), through its Airports of Morocco brand, has launched its flagship communication campaign “Let’s Take Off”. Timed to coincide with the first day of Ramadan, this media offensive supports the “Airports 2030” strategy and aims to transform airport platforms into true experience hubs centered on the passenger.
A Human-Centered Revolution
Beyond mere infrastructure, “Let’s Take Off” repositions airports as spaces for life, connection, and inspiration. The campaign features Moroccan youth – a symbol of energy, creativity, and openness – to embody a Morocco on the move. Structured around six evocative keywords – Enjoy (travel pleasure), Explore (discovery), Dreams (aspirations), Flow (fluidity), Smile (hospitality), and Move (drive toward the future) – it promises exemplary journey fluidity and international-level service quality.
This transformation relies on massive internal mobilization at ONDA and close coordination with key partners: the Ministry of the Interior, DGSN, Royal Gendarmerie, Customs and Indirect Taxes, as well as the Ministry of Transport and Logistics. The goal: boost national capacity to 80 million passengers annually by 2030, following a record 36.6 million in 2025.
Massive and Strategic Rollout
Aired on television, digital platforms, print media, and billboards, the campaign will be bolstered by a radio phase to durably anchor its signature. The Ramadan timing maximizes impact on a captive audience while paving the way for the Morocco-co-hosted FIFA World Cup 2030.
Massive investments – over 28 billion DH – will target strategic hubs like Casablanca-Mohammed V (35 million passengers targeted), Marrakech, Agadir, Tangier, and Fez. Advanced digitalization (biometric check-in, automated boarding), enhanced comfort, and flow optimization will position the Kingdom as an unmissable regional air hub, supporting 7.9% of GDP through aviation.
Toward a National Ambition
“Let’s Take Off” is more than a campaign: it’s a manifesto for airports aligned with world standards, serving tourism, the economy, and mobility. Amid strong growth (+15% in 2025), Moroccan aviation is taking off toward a bright future, powered by innovation and the Kingdom’s legendary hospitality.
