The official launch of the new Turkish Chamber of Commerce and Industry in Morocco (CTCIM) has shed light on a reality that remains insufficiently known: behind the growth in trade between Morocco and Turkey are Turkish companies that have chosen to invest, produce and create value in Morocco. Sanipak Morocco stands out as one of the most significant examples of this evolution.
Over the past decade, the Selpak-Sanipak group has significantly strengthened its presence in the Moroccan market, gradually moving from a primarily commercial approach toward an industrial integration model. Today, Sanipak Morocco operates two industrial platforms in Berrechid and Bouskoura, employs more than 400 people and distributes its products through more than 110,000 points of sale across the Kingdom.
Over the past three years, the company has invested more than MAD 600 million, confirming a long-term industrial ambition. This trajectory reflects the evolution of Moroccan-Turkish economic relations, which are increasingly focused on investment, co-production, industrial integration and joint access to new markets.
From Commercial Presence to Local Manufacturing
Sanipak’s journey illustrates a new generation of Turkish investment in Morocco. After consolidating its productive presence, the company accelerated its industrial development in order to strengthen its local footprint.
The acquisition of Jeesr Industries in 2024 was a major step in this strategy. The transaction expanded the group’s industrial and commercial footprint through the integration of several brands, including Dalaa, Sany, Pandoo and Eversilk. The Berrechid facility now plays an important role in production and the supply chain.
The strategy is clear: the objective is no longer simply to import and commercialize products, but to manufacture locally, develop skills, strengthen industrial capacities and create greater value in Morocco.
Sanipak indicates that almost all of its sales destined for the Moroccan market are now produced locally, contributing to import substitution and strengthening the national industrial fabric.
The company also reports significant environmental performance, including an approximately 20% reduction in water consumption, a 15% decrease in energy impact, and the recovery of around 98% of industrial waste.
Beyond the figures, Sanipak has become a genuine success story of Turkish investment in Morocco: consolidating its commercial position, investing in industrial assets, developing its workforce and building an extensive national distribution network.
At the helm of Sanipak Morocco since August 2024, Imane Zaoui, who also serves as Vice-President of the CTCIM, embodies this new phase of local integration.
Sanipak’s experience is part of the deepening partnership between Rabat and Ankara, with cooperation increasingly focused on investment, co-production, industrial value chains and access to international markets.
