Driven by strong investment momentum, a booming tourism industry, modern infrastructure and a diversified economy, Agadir has emerged as one of Morocco’s most promising real estate markets. In the Souss-Massa region, real estate is becoming a powerful engine of economic growth, supported by substantial public and private investments that are reshaping the region’s urban and economic landscape.
Once known primarily as a seaside resort, Agadir has evolved into a major regional economic hub where tourism, industry, logistics, trade, high-value agriculture and modern services converge. This transformation is fueling sustained demand for housing, tourist residences, hotels, office buildings, retail spaces, logistics platforms and industrial parks.
The Souss-Massa region accounts for nearly 6% of Morocco’s GDP and is home to more than 3 million inhabitants, making it one of the Kingdom’s most dynamic regions. While it remains Morocco’s leading exporter of fruits and vegetables, the region is also experiencing remarkable growth in industrial development, renewable energy, logistics, tourism and real estate investment.
This momentum is reflected in the numerous projects approved by the Souss-Massa Regional Investment Center (CRI), representing investments worth tens of billions of dirhams across tourism, real estate, agribusiness, fisheries, seafood processing, logistics, private healthcare, higher education and green technologies.
Tourism remains one of the strongest drivers of this growth. In 2025, the region welcomed more than 1.4 million visitors, while its accommodation capacity exceeded 35,000 beds. Enhanced international connectivity through Agadir Al Massira Airport continues to attract an increasing number of domestic and foreign visitors. As a result, investments in hotels, resorts, tourist residences, short-term rental apartments and mixed-use developments have accelerated, offering some of Morocco’s most attractive rental yields.
At the same time, Agadir is undergoing a profound urban transformation. The Agadir Urban Development Program, backed by an investment of approximately MAD 6 billion, has financed the redevelopment of the city’s waterfront, the modernization of its road network, the creation of new public spaces, the upgrading of cultural and sports facilities, and significant improvements in urban mobility. Additional investments in the modernization of Agadir Port, the expansion of industrial and logistics zones, renewable energy projects and water infrastructure are further enhancing the region’s attractiveness.
These developments have significantly strengthened the real estate market. Districts such as Founty, Sonaba, Anza, Hay Mohammadi, Dakhla and Tikiouine have become prime locations for new residential and tourism developments. Property prices remain competitive compared to Casablanca and Marrakech, with new apartments generally ranging between MAD 12,000 and MAD 22,000 per square meter, while premium beachfront properties can exceed MAD 30,000 per square meter. Demand is driven by Moroccan households, Moroccans living abroad (MREs), European retirees, institutional investors and tourism operators.
Looking ahead, the 2030 FIFA World Cup represents an additional growth catalyst. Planned investments in transport infrastructure, tourism facilities, mobility and public services are expected to further stimulate demand for residential, hospitality and commercial real estate, reinforcing the long-term appreciation potential of Agadir’s property market.
SAKANKOM, the New Showcase for Real Estate Opportunities, Driving Investment and Strategic Partnerships
Against this highly favorable backdrop, SAKANKOM has established itself as Morocco’s premier event for real estate, construction and investment professionals. Far more than a traditional exhibition, it serves as a comprehensive business platform, bringing together for three days more than fifty leading stakeholders, including property developers, construction companies, banks, financial institutions, architectural firms, engineering consultancies, real estate agencies, building materials suppliers, technology providers and domestic as well as international investors.
The exhibition provides a comprehensive overview of Morocco’s evolving real estate market by showcasing residential developments, tourism-oriented projects, office buildings, business parks, financing solutions, construction innovations and sustainable urban planning concepts. It reflects the rapid expansion of a market where demand for housing, tourism infrastructure and commercial real estate continues to grow.
Beyond the exhibition halls, SAKANKOM plays a strategic role by fostering dialogue and collaboration among investors, financial institutions, public authorities, local governments, private operators and project developers. By creating an environment conducive to networking and business development, the event facilitates new partnerships, accelerates investment decisions and helps mobilize financing for large-scale real estate and urban development projects.
Hosting the exhibition in Agadir perfectly reflects the city’s growing strategic importance. As the economic capital of the Souss-Massa region, Agadir is benefiting from massive investments in infrastructure, tourism, industry, logistics and public facilities. This transformation is generating sustained demand for residential housing, tourist accommodations, hotels, office buildings, retail developments and logistics platforms, positioning Agadir among Morocco’s most attractive real estate markets.
By bringing together the country’s leading real estate stakeholders, showcasing innovative projects and creating opportunities for investors and developers to connect, SAKANKOM confirms its role as a true catalyst for investment and strategic partnerships. More than an exhibition, it actively supports the urban and economic transformation of the Souss-Massa region while strengthening Agadir’s position as one of Morocco’s and Africa’s most attractive destinations for real estate investment.
