SAP Francophone Africa, a global leader in enterprise applications and business artificial intelligence, is hosting the SAP Finance & Spend Connect Day 2026 in Casablanca, bringing together business leaders, chief financial officers, procurement executives, customers, and partners to explore new opportunities offered by artificial intelligence to transform business processes and strengthen organizational competitiveness.

In an economic environment characterized by increasingly complex supply chains, growing pressure to control costs, and the need for faster decision-making, Moroccan companies are being encouraged to accelerate their digital transformation. Finance and procurement functions play a central role in this transition, directly contributing to organizational resilience, agility, and operational performance.

During the event, SAP is presenting the latest developments in its vision of the Autonomous Enterprise, marking a new stage in the integration of artificial intelligence into core business processes. Through its innovations, SAP enables companies to move toward smarter, more integrated, and increasingly autonomous operating models while maintaining human oversight and control over strategic decisions.

Accelerating Digital Transformation to Strengthen the Competitiveness of Moroccan Businesses.

Digital transformation represents a strategic driver for modernizing Morocco’s economic landscape and strengthening the competitiveness of businesses in both domestic and international markets.

This momentum aligns with the ambitions of the national Digital Morocco 2030 strategy, which aims to accelerate the Kingdom’s digital transformation, foster innovation, and reinforce its position as a regional technology hub.

“What will set us apart is the speed at which companies adopt AI. The risk is that our major corporations will successfully embrace this transformation without bringing very small, small, and medium-sized enterprises along with them. Our responsibility at the CGEM, particularly through the AI Commission we have established, is to ensure that as many Moroccan companies as possible, regardless of their size, can fully benefit from the ongoing technological transformation,” said Mehdi Tazi, a senior representative of the General Confederation of Moroccan Enterprises (CGEM).

Morocco occupies a strategic position in SAP’s operations across Francophone Africa. From Casablanca, SAP supports customers and partners in more than twenty African markets, providing sector-specific expertise, cloud solutions, and artificial intelligence technologies.

Through the SAP Finance & Spend Connect Day 2026, SAP reaffirms its commitment to helping Moroccan companies modernize their strategic functions and adopt technologies capable of delivering tangible business value.

“Artificial intelligence marks a new stage in business transformation, enabling organizations to move beyond task automation toward truly intelligent processes embedded within business operations. For Moroccan organizations, this evolution represents a major opportunity to strengthen operational efficiency, agility, and competitiveness. Our ambition at SAP is to provide them with technologies capable of generating concrete and measurable value while keeping people at the center of strategic decision-making,” said Hicham Iraqi Houssaini, Managing Director of SAP Francophone Africa and Vice President, Corporate Segment, Middle East and Africa – North Region.

SAP Brings Its Vision of the Autonomous Enterprise to Life Through Artificial Intelligence.

With its latest innovations, SAP is taking another step toward the development of the Autonomous Enterprise by embedding artificial intelligence directly into business applications and operational processes.

Among these innovations are Joule Work, Joule assistants, and SAP Business AI Platform, designed to help companies leverage business data, automate complex operations, and coordinate activities across different systems.

These innovations form part of the integrated SAP Business Suite approach, which combines business applications, data, and artificial intelligence to help organizations achieve increasingly connected and intelligent operations.

In finance, these technologies enable companies to automate selected processes, improve data reliability, strengthen analytical capabilities, and accelerate financial closing and reporting procedures.

With SAP ERP Cloud, businesses also benefit from an integrated cloud-based management platform that helps standardize financial processes, improve data accuracy, and support large-scale transformation.

These capabilities are helping finance departments evolve toward a more strategic role focused on forecasting, risk management, and decision support.

For procurement functions, artificial intelligence opens new opportunities in spend analysis, sourcing optimization, supplier risk assessment, and operational visibility.

Through solutions such as SAP Ariba, these advances also contribute to the digitalization and optimization of the entire procurement cycle, strengthening supplier collaboration and improving expenditure control.

This approach is built on collaboration between employees and intelligent technologies: teams define strategic directions, AI assistants coordinate processes, and AI agents execute tasks, while human oversight and control remain essential.

SAP Supports the Transformation of Morocco’s Strategic Industries.

The digital transformation of Moroccan businesses is reflected in the progressive modernization of information systems and business processes, particularly in industrial sectors where performance, quality, traceability, and cost management requirements are especially demanding.

Through its integrated portfolio of solutions, SAP supports organizations in improving operational visibility, strengthening data reliability, and enhancing efficiency.

In the pharmaceutical industry, digitalization plays a critical role in meeting evolving quality, compliance, and traceability requirements while supporting operational performance.

“In the pharmaceutical industry, digital transformation plays a decisive role in our ability to combine operational performance, quality, and compliance. SAP solutions support us in modernizing our processes by improving visibility across our operations and ensuring the reliability of the information required for decision-making. The gradual integration of intelligent technologies represents a new opportunity to advance this transformation and support our ambition for operational excellence,” said Reda Bennis, Vice President of the Laprophan Group.

In the metallurgical industry, digital transformation also addresses major challenges related to competitiveness, operational performance, and sustainability, while opening new opportunities for data utilization and artificial intelligence integration.

“The metallurgical industry plays an essential role in the transition toward a lower-carbon economy, which requires greater responsiveness and transparency. With RISE with SAP, we have harmonized our operations and strengthened our ability to turn data into actionable decisions. This evolution will also enable us to progressively integrate artificial intelligence into targeted areas, from demand forecasting to quality management, helping us navigate supply chain transformations with greater agility and confidence,” said Youssef Chafai, Procurement Director at Maghreb Steel.

Through the SAP Finance & Spend Connect Day 2026, SAP reaffirms its commitment to supporting Moroccan companies in their digital transformation and harnessing the latest advances in artificial intelligence to strengthen business performance, resilience, and sustainable growth.