On the occasion of the Industry Meeting Days Forum, a flagship event for industrial stakeholders in Morocco, Industrie du Maroc Magazine had the pleasure of speaking with Ilham El Messaoudi, Managing Director of Hilti Morocco.
In this exclusive interview, she reflects on Hilti’s strategic participation in the 7th edition of the forum, which serves as a unique platform to strengthen synergies between industrial players, decision-makers and technology partners. According to Ms. El Messaoudi, the event represents a key opportunity for dialogue, sectoral intelligence and the development of high value-added partnerships.
A Clear Vision for Moroccan Industry
Drawing on its international expertise, Hilti Morocco positions itself as a key player in industrial transformation, offering innovative solutions for professionals in construction, engineering and public works.
Quality, safety, performance and sustainability lie at the heart of Hilti’s approach, which emphasizes close customer relationships, technical support, and continued investment in training and digital tools.
Innovation as a Driver of Growth
Asked about Hilti’s differentiation factors, Ilham El Messaoudi highlights the importance of continuous innovation—whether technological, logistical or human. Hilti offers cutting-edge products, including power tools, anchoring systems and fastening solutions, as well as high value-added services such as fleet management, tailored technical support and construction site digitalization.
Strong Ambitions for Morocco
In a context marked by industrial recovery and multiple transitions—digital, environmental and energy-related—Hilti aims to strengthen its presence in Morocco by supporting major strategic projects, reinforcing partnerships with local companies, and actively contributing to the elevation of professional standards across the sector.
