The Moroccan National Tourism Office (ONMT) has launched a major international activation on the Exosphere of Sphere Las Vegas, one of the most iconic and highly visible LED screens in the world, in partnership with Expedia Group.
This large-scale operation positions Morocco at the center of global attention, in the lead-up to the FIFA World Cup 2026 and amid growing international excitement around the performances of the Atlas Lions. For several days, the emblematic Sphere in Las Vegas was illuminated with Morocco’s colors, offering a striking and immersive showcase for the Visit Morocco brand.
Developed with the creative teams at E Studio, Expedia Group’s experiential marketing division, the activation transforms tourism promotion into a global visual experience, amplified across social media platforms, digital channels, and international media outlets.
The campaign takes place at a strategic moment, as the United States becomes a global focal point ahead of the 2026 World Cup, attracting massive flows of visitors, media coverage, and economic stakeholders. ONMT leverages this momentum to enhance Morocco’s global visibility and strengthen its appeal to international travelers.
This initiative is also part of a long-term strategic partnership between ONMT and Expedia Group, aimed at expanding Morocco’s reach across key source markets such as the United States, the United Kingdom, and France, through 360° marketing campaigns and large-scale branding initiatives.
By taking over one of the world’s most innovative advertising spaces, Morocco reaffirms its ambition to position itself as a leading global tourism destination for the next decade.
